Focus On - Dsquared²

Dsquared²

(Fall/Winter 2010 Audi Fashion Festival)

• In1986, they launched their first signature womenswear collection, DEanDAN. 
• By 1988, they had signed on to label Ports International (currently Ports 1961) as creative directors. 
• In 1991, they moved to Milan, Italy where they worked as designers for the house of Gianni Versace & denim brand Diesel. 
• In 1994, they debuted their men's collection. 
• In 2003, they launched a women's collection.

(Hanne Gaby Odiele in Dsquared² Spring/Summer 2011 Ready-to-Wear)

Dean & Dan Caten are really great designers. You could never be board at a Dsquared² fashion show, their kitschy shows give you fun along with well-tailored basics. I love everything these guys design and I can truly see myself wearing most of their pieces. They once described their aesthetic as "a taste of home, where the Canadian woods meet Italian design,". I feel that's exactly what you get with their designs, a home town feeling with a stylish edge.

(Chanel Iman in Dsquared² Spring/Summer 2009 Ready-to-Wear)

My favourite collection from Dsquared² is the Fall 2009 Ready-to-Wear Collection. What can I say about this collection, you had girls strutting down the runway with shopping bags, Starbucks coffee & a copy of Us Weekly in their leather bags. The show was so great it was like young Hollywood on their day off. We had T-shirts, preppy pastel button-downs, boyfriend jeans & leather jacket accessorised with knit caps & sunglasses. It was so young and fun which is what Dsquared² are all about. This is one of those shows that makes me smile every time I see it. I hope it does the same for you Enjoy.

Dsquared² Fall 2012 Campaign

Continuing with the runway show’s theme of a sixties prom, the fall 2012 campaign from Dsquared² is set in a high school classroom. The photographers were Mert Alas and Marcus Piggott. The female models were Daphne Groeneveld, Bette Franke, Frida Aasen and the male models were Simon Van Meer venne and Liuk Bass. The shoot was styled by Katie Grand and the Art direction was by Giovanni Bianco.

First of all, I love Dsquared². I think what they do is so cool and fun. The casual denim, knit sweaters and decorated eye-wear are so chic yet playful and I think that's the essence of Dsquared²'s. I love this campaign & the collection is really great. I need all the eye-wear in this collection.