Monday, 18 June 2012

Focus On - Giorgio Armani

Giorgio Armani
(Giorgio Armani on stage at the Spring/Summer 2009 Ready-to-Wear Show)

  • In the mid-1960s, Armani worked as a designer in well-known fashion house Nino Cerrut.
  • In 1973, Giorgio Armani buisness patner Galeotti persuaded him to open a design office in Milan. This led to a period of extensive collaboration, during which Armani worked as a freelance designer for a number of fashion houses, including Allegri, Bagutta, Hilton, Sicons, Gibò, Montedoro, and Tendresse.
  • 1975, he founded Giorgio Armani SpA in Milan with Galeotti. In October of that same year he presented his first collection of men's ready-to-wear for Spring and Summer 1976. He also produced a women's line for the same season. 
  • In 1979, Armani began producing for the United States and introduced the Mani line for men and women. 
  • In the early 1980s, the company signed an agreement with L'Oréal to create perfumes and introduced the Armani Junior, Armani Jeans, and Emporio Armani lines.
  • In 1991, Giorgio Armani introduced Armani Exchange.
  • In January 2007, Armani has become the first designer to broadcast his collection live on the Internet. The Armani Privé Spring/Summer 2007 fashion show was broadcast via MSN and Cingular cellular phones.

(Emily Senko in Giorgio Armani Spring/Summer 2012 Ready-to-Wear)

Giorgio Armani is such a great designer. The way he mixes traditional Italian tailoring with his own style and produces breathtaking garments is amazing. I especially love what he does with his Armani Privé collection. The structure that we saw in the garments from the Armani Privé Spring 2010 collection were just out of this world. I was literally like ooh and ahh as I saw each garment came down the runway. Giorgio Armani once said 'To create something exceptional, your mindset must be relentlessly focused on the smallest detail', and I feel this is why his collections are always so beautiful because every little thing is done so well.

(Karlie Kloss in Armani Privé Spring/ Summer 2010 Couture)

There are so many Armani Collections that I love, but one of my favorite collectiions has to be the Emporio Armani Spring 2008 Ready-to-Wear collection. This collection had everything, there was an array of jackets, in black and white checks and in wool bouclés. There were shorts, tailored white blouses, strapless tops, sequined tanks, minis, poufy skirts and silk tap pants. It was so beautfiul. It was a little bit different from what I was used to seeing from Armani but I loved it. Enjoy!!!!

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