Wednesday, 13 June 2012

H&M Confirms Collaboration With Maison Martin Margiela

I've been hearing the rumours for a while, but it has officially been confirmed that H&M's next collaboration will be with avant-garde Belgian label Maison Martin Margiela.

Margareta van den Bosch (Creative Advisor at H&M), said: ' Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades. I am so excited by this radical collaboration which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment .

Even though Maison Martin Margiela is not a mega brand like past H&M collaborators Versace, Jimmy Choo, Lanvin & Sonia Rykiel, I still think that this collection is likely to bring the same kind of success based on how exited people are about it.

Grazia Daily wrote: 'We're impressed to see the Swedish high-street chain mixing it up by going down the avant-garde route.' I have to agree with them, I cant wait to see what they come up with, I have a feeling its gonna be great.

The collection, which will feature both women’s and men’s ready to wear and accessories, will be for Fall/Winter 2012 and it will hit H&M stores and online on November 15.

View a sneak peek of the collection underneath.

Here are the pictures from the previous H&M collaborations.

H&M have also collaborated with Karl Lagerfeld, Roberto Cavalli, Stella McCartney, Viktor & Rolf, Marni and Matthew Williamson. How do you feel the collaboration with Maison Martin Margiela will measure up to all the previous collaborations?

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